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SAP Sales Effectiveness Blog

Welcome to our blog focused on the hot topics that are driving sales effectiveness today. You’ll hear from a variety of experts, including SAP Staff, partners, and leading sales thought leaders in the industry. Please feel free to join in the discussion.

Viewing content tagged adoption

  • Interior of 30 St. Mary Axe

    Using Technology to Help You Sell Smarter

    In the age of customer experience, we regularly encourage people to walk in the shoes of their customers to truly understand what experience they are receiving. If you want your sales teams to sell smarter, it is time to walk in their shoes. Once you do, you will probably look at your technology priorities differently, looking for a different set of tools designed from a different perspective to enable your teams to sell more effectively.

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    CRM 1.0 May Not Support Sales 2.0

    In late 2011, SAP commissioned CSO Insights to independently explore the issues surrounding changing buyer behaviors and the use of CRM technologies to support more effective selling in this new environment. The findings may be surprising and change the way you think.

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